Item 202000758 - Interview with David Baker 1967

Interview with David Baker – 1967 Standard 8
David came to St David’s in 1956 from the Loretta Convent in Pretoria. His father worked for Greatermans
and was transferred to Johannesburg. David is a Catholic and was one of 5 children.
As a grade 2 pupil the school appeared to David to be very grand, holy and very orderly. Br Anthony took
over as headmaster in 1960.
David’s family lived in Rivonia and his father dropped him off in the morning together with his bicycle which
he rode home in the late afternoon. David was predominantly interested in the sport and couldn’t wait to get
out onto the sports field every day. He enjoyed athletics and rugby most of all and remembers being told of
the assassination of Hendrik Verwoerd during rugby practice. (6 September 1966). David was not
academically the best student.
The sports fields were where the swimming pool and the prep playing fields are now until the farm
Zyferfontein was purchased and new fields were laid out. One of the teachers had a Pekenese dog which
she brought into class where it sat on her lap.
There were no school camps in those days but Champagnat day was celebrated. There was a chapel
upstairs, David was a member of the school choir and on one occasion, together with another boy, had to
sing a solo at the big cathedral in town.
He has memories of the brothers in their cassocks carrying an air of Catholicism and religion with them
outnumbering the teachers and David remembered the soft and serene matron Mrs Buckley-Jones with
affection. David has fond memories of his schooldays at St David’s, was sad to move and regarded his
upbringing at a school of the calibre of St David’s very highly.
After matriculating, David went to Simonstown, joining the navy for a year where he received hi s military
training. He then joined Nestle as a trainee representative and worked his way up the sales ladder, studied
marketing and earned his diploma from the Institute of Marketing Management. He then moved on to the
head office and became product manager for Milo, Nescafe, Hot Chocolate and core brands for Nestle SA
working there for 10 years. In the meantime, his father who was running a printing business, Multiprint
Studio, asked him to join him and, on the third occasion David accepted. Coming from Nestle David had a
superb grounding for starting out on his own but initially disliked his new role in downtown Doornfontein, a
far cry from his plush corporate offices in Randburg.
However, in the past 35 years the company has developed into one of the best printings companies in
South Africa winning 15 Sappi Printer of the Year Awards including the double gold, achievement award
covering the whole of Africa. It has evolved into a wonderful journey culminating in winning the “Oscar”
equivalent award in the printing industry.
David is married with two daughters and 5 grandchildren. He said that one didn’t realise until much later
how much grounding one was given at a wonderful institution like St David’s and he is very grateful for the
time spent at both St David’s and Nestle.
JLE May 2015