Interview with Mike Eilertsen – 2000
Coming from Rosebank Primary, Mike joined St David’s in 1996 when Paul Edey was
headmaster. He recalled that on the first day standard 6 underwent an induction on the
basketball courts and bullying was the big topic for the day and great emphasis was placed on
the boys being part of the Marist family. Rod Smith had been the victim of bullying in his youth
and was therefore strongly against it.
The teachers he remembers in particular are Mrs Snyman, Mr Fry, Mr McMillan, Mrs Cameron,
Paul Edey and Rod Smith. Debbie Cameron was impressive and once flicked and caught her
high heeled shoe before throwing it across the class when the boys were being particularly
unruly. Mr Cameron had an elastic ball which grew and grew as he confiscated rubber bands
from the boys. Mr McMillan used to squash paper and throw it at the boys, on one occasion
Mike caught it and threw it straight back. “Mac” used to hit the boys with his hand with what was
called a “Pucker”, he wasn’t vicious but made his point and often used to make the class stay in
after school. He had a little Scottie dog which followed him everywhere. Mrs Schumayn the
Afrikaans teacher would get so harassed by the boys that she would order the whole class out
of the classroom. Of course the boys took advantage of this until one day Mr Edey came by and
asked why all the boys were in the quad. There was a Mrs Leenstra who taught Maths and with
whom every boy fell in love. She was a warm person and beautiful on the inside as well as
being very attractive.
Mike was a very good sportsman excelling in athletics, was a good sprinter and received the
Victor Ludorum in 1999 and 2000. He was awarded an honours Blazer for general honours and
specific honours, sport, culturals, merit and leadership. Mike also got involved with school and
house plays, and public speaking which helped in his business career and is key with his
presentations. Academically Mike was in the top class but regarded himself a “B” student.
Mike went on to study a BComm Entrepreneurship at RAU but was unhappy with the content
and programme. He decided to open a business – “Breakfast Boys”, he initiated this and sold
breakfast packs at the corner of Jan Smuts and Conrad Drive for R10. He included pamphlets
about himself and what he was doing and business issues he was experiencing. The business
did well and he had a number of students who did the same thing at various key intersections
with him providing the packs. Someone then asked for coffee with the breakfast pack which led
to Mike buying some backpacks from Nestle and then flying to the US to acquire the rights for
the specialised backpacks. Two months later he took over the below line marketing for Nestle
and SAB and covered all the cricket matches and outdoor events including the World Cup. It
wasn’t long before Nestle and SAB bought him out. Together with Bruce Smith he got involved
with other ventures and now runs an events company, publishing and travel companies under
the umbrella “LiveOutLoud”. The hard cover magazine he publishes is available only to
exceptional people or SA business leaders.
Mike’s company is a finalist in the Sanlam Entrepreneurial Award 2012, the youngest company
to be nominated and in the top 20. The company was placed in the annual Africa SMME Awards
where the best businesses in Africa and the most innovative were identified. Mike’s company
was placed second in the “Most Innovative Category”.
Mike believes that experience is as vital as qualifications and that the courage to go out and get
involved in something makes you stand out.
Mike would be interested in offering internships to boys in grade 10 and up and would be
interested to be involved with the matric rite of passage. He would be interested in the book and
getting involved in 2016 celebrations and MOBS.
JE September 2012